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1. Information We Collect

Information You Provide to Us

When you submit a form on our website, we may collect information such as:
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• Name
• Email address
• Phone number
• Address or service location
• Property details relevant to your request
• Details about your lawn care needs
• Preferred contact method and timing
• Communication preferences, including SMS and email opt-in selections
• Any other information you choose to provide
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Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address
• Browser type and device information
• Pages you view and time spent on the site
• Referring and exit pages
• Approximate location (city/region)

This information is collected using cookies and similar tracking technologies.

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2. How We Use Your Information

We may use your information to:

• Respond to inquiries and provide quotes or service information
• Schedule inspections, consultations, or service visits
• Communicate about your request, including via phone, email, or text where permitted by law
• Send service-related (transactional) communications such as appointment confirmations, reminders, and updates
• Send marketing/promotional communications where you have provided consent or as otherwise permitted by law
• Improve our website, services, and customer experience
• Analyze website performance and marketing effectiveness
• Protect against fraud, misuse, or security threats
• Comply with legal obligations

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3. Cookies and Analytics

We may use cookies and similar technologies to:

• Enable core website functionality
• Remember preferences
• Understand how visitors use our site
• Support advertising and marketing efforts

We may also use analytics tools, such as Google Analytics, to help us understand traffic and usage patterns. You can control cookies through your browser settings. Disabling cookies may affect certain site features.

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4. How We Share Your Information

We do not sell your personal information. We may share information in limited circumstances, including:

• Service providers who help us operate our website or business (such as hosting, CRM, scheduling, analytics, or marketing platforms)
• Operational partners or subcontractors when needed to deliver services you request
• Legal or safety reasons if required by law or to protect rights, property, or safety
• Business transfers in connection with a merger, acquisition, or sale of assets

We require service providers to use appropriate safeguards and only process information on our behalf.

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5. Marketing Communications

You may receive communications from us after you submit a request. You can opt out of marketing emails at any time by using the unsubscribe link or contacting us.

If we send text messages, standard messaging rates may apply depending on your carrier. You can opt out by following instructions in the message.

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6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no website or system can guarantee complete security.

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7. Data Retention

We retain personal information only as long as necessary to:

• Provide requested services
• Maintain business records
• Comply with legal and accounting requirements
• Resolve disputes and enforce agreements

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8. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.

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9. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, such as:

• Requesting access to the information we maintain about you
• Requesting corrections
• Requesting deletion, subject to certain legal exceptions

To make a request, contact us using the information below. We may need to verify your identity before fulfilling your request.

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10. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those websites.

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11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above reflects the most recent version. Your continued use of the website after changes means you accept the updated policy.

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12. SMS and Email Communications; Opt-In and Opt-Out
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SMS Opt-In

By providing your mobile number and opting in through our website forms or other consent methods, you agree to receive text messages from 1st Home Lawn Care, which may include:

• Service/transactional messages (for example: consultation scheduling, confirmations, reminders, and service updates)
• Marketing/promotional messages (for example: offers, seasonal promotions, and updates), where consent is provided

Message frequency varies. Message and data rates may apply.

You can opt out of SMS at any time by replying STOP to any text message.
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Email Opt-In

By providing your email address, you may receive service-related emails regarding your inquiry, scheduling, and services. If you opt in to marketing emails, you may also receive promotional emails from us.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email.
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Consent Records

We may maintain records of consent, including submission date/time, source form/page, and opt-in selections, for compliance and operational purposes.
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13. Mobile Information Sharing

We do not sell, rent, or share mobile phone numbers or mobile opt-in information with third parties for their own marketing or promotional purposes.

We may share mobile number data only with service providers that help us deliver our messaging services (for example, messaging platforms, CRM tools, and communication vendors) and only to the extent necessary to provide those services on our behalf.

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14. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact:

1st Home Lawn Care
info@1sthomelawn.com
847-893-LAWN
357 W. Northwest Hwy, Palatine IL 60067